"I have found an empty space and decided to fill it is all. The "empty space" is that there is no formal ethics training manual on running Online Communities available for Admins, unlike similar training manuals for Mushes and MUD Wizards and roleplay communities. So, seeings as how ethics theory and philosophy has always been an interest of mine, I have decided to write one, chapter by chapter, and run it as an ongoing article in my newsletter. " Mehndi - I hope that you are able to balance the ethics side and the business side without those areas getting clouded by perception of others. Some might ask how ethicial is it for other site admins... -to use other sites features to promote ones own -to feed off another community's issue to generate more members for oneself -to pretend to care about one community in order to gain more for oneself -to encourage others to post on other communities in order to build or continue a false sense of negativity within that community. It can be a very difficult issue. I understand that these might not be considered ethical approaches to take, but on the business side it is considered a competitive approach and is fine. I hope that admins of other sites don't have to make difficult business decisions similar to ours, but if they do - No site will hear from us or our team because...it is our policy not to post negative commentary on other sites. There is a lot of posts on our site that we do not agree with but the members have the right to speak as long as the TOS is followed. In the end, we rely on the members to distinguish between motivated self-interest and constructive critism. tammy