"If you OWN Vue 4, this special upgrade price should be the standard price for a upgrade version to current owners. That is the way most software companies operate." This is true. Adobe's upgrade prices last pretty much forever as far as I know. ALSO, when companies do run promotions like this, it's usually more than 29 days. I own a Canopus Storm Realtime Video editing card, and they just released some fantastic software called Edius. They had a drastically reduced intro price (and it wasn't even an upgrade/current customer price, ANYONE could get it!) and it lasted for 3.5 months! And this was considered very short by the editing community. Like I said, both barrells are pointing right at the foot. -Tim