Well, if you go into the archives, there was a break in the relationship between Daz and Curious Labs. There is a lot of support in the community for Daz products so I suspect they felt they could make a product that would be well received. Daz has an advantage over Curious Labs in that they have a determined marketing plan and seem stable in their organization, while Curious Labs seems to be undergoing transitions that make people feel uncertain of their future. The fact is, the everyone wanted, loved, couldn't wait for Poser 5. Then they used it, became disillusioned, and ravaged it. I use Poser 5. I like it. I'm not rushing onto the Daz Studio bandwagon until I see more of what it does. But don't be surprised that everyone needs to have the newest toy up to the point that they discover that it has its own limitations, and own quirks. The next thing is always more attractive than what is currently available. That's human nature, I guess.