Joerg. What would E-Frontiers want with Poser? It's not just a toy for hobby and amateur users. It's used in main industry (media, legal, medical) A better question would be. Why should they develop their own human based software or plugin (like 3DSMax) when they can buy one that has a large and diverse userbase and already does everything they need with human models? Better to buy it, clean it up, develop an import plugin or integrate it with Shade and hit all the markets with a highly capable modelling and animation package. Just speculation of course, but... seems more sensible than "buy it, kill it". Yes, unfortunately the price probably will go up. But considering how much many people claim to spend in the store here each month I don't think it's "out of reach" of too many users. If it is rather expensive then there's always the prospect of cough saving up for it? :)