I guess they are hopping in on the release of "Return of the King"..and there is NOTHING wrong with that. Just clever marketing - but bad timing as far as those of us on a restricted budget goes, considering many of us will have stretched things on the previous 2 DAZ sales. There's no doubt that this pack is aimed squarely at the fans of Lord of the Rings- if you look closely, many of the chars and props look VERY similar - almost to the verge of infringing copyright (but I won't open THAT can of worms). It is a beautiful set of works - too bad it's out of my budget for the moment - sighs