I think Poser is still too difficult to be a truly mass-market product. That is, it will have to be a lot easier to use before the market will get appreciably larger. A lot of the people who learn Poser go on to learn Max or Wings or whatever, and end up making their own props, and so stop being buyers and become vendors (or least buy a lot less). If Poser were easier, there would be more users, and more of a divide between vendors and buyers. If DAZ Studio is as user-friendly as AOL, then giving it away like AOL will work. Otherwise, it probably won't.