Shrek was great in that area for sure, but not many companies can afford to hire a team of programmers and muscular specialists(doctors in the case of Shrek). I think it's much easier to WOW people who have no idea about how these things are done. Even with all the special features on videos that show how 'they' did it, the general audience gets lost in the technical details. And while a lot of us can follow what they're doing, we just don't have the hardware and/or specialized software to follow suit. All we can do is keep at it and hope one day we get an opportunity to play with the big boys and the big toys.:)