What defines a charicature.. Comedy. The Bond "lookalike" in the rosity store is a charicature. It takes the known features of a person and exaggerates them. The image included is a charicature of Tony Blair. As such it does not need licensing. Artists' rights of publicity are big business in this day and age. Many producers believe that if a performer is deceased, no permission is required. This is a myth. Under the laws of nearly every state, performers have the right to license their likenesses and performers both in connection with use in feature films and television programs (under union requirements) as well as for use as endorsement in commercials. While use of a performer may not be expensive for use in film and television, use of a performer in a clip in a commercial can run into five and six figures. In order to obtain permission to use the names and likenesses of live and deceased performers, a producer must contact the attorney handling the artist or the estate concerned and negotiate a fee The following link details what was done for an online astrologer - this was to use the face, voice and writings. Depending on the artist in question the cost for using a "face" might be less. Arny, Diana, Madonna, Tom Cruise etc etc would likely charge a fortune. They'd also want to review the "look-alike" to make sure that they wouldn't suffer from brand reduction. Their faces and names are vital to them, so will not tolerate anyone making money off their fame if they feel it is insulting or risky to their reputation. http://www.lawvantage.com/summaries/USA/Technology/InternetandeCommerce/SUM01412.shtml a little more information can be found at Brands and Imaging http://www.brandsandimages.com/ http://www.suzyvaughan.com/lawoffice.html http://www.netropolisusa.biz/gate.html http://www.therichman-agency.com/_about-rra.html That's a few examples of what it's about, how to deal with it, how to get permission and how much it'll cost. Just run a websearch on celebrity licensing and you should have more than enough information to find out how you can and cannot use celebrity faces/names without paying for the privilege and how to get that privilege.