No, DAZ isn't trying to REPLACE MAX or Lightwave, as they already do serious business with these customers. I would say that a MAX and LIGHTWAVE and C4D link would be very likely in the cards for the future. DAZ has stated that Daz Studio is NOT a replacement for Poser, either. This is why I have dropped into the various MAX and Lightwave forums to give people a heads-up on this software, as it appears to me it is aimed at a NEW 3D niche that is somewhat Poser-like, Vue-Bryce-like, and serves as a link to high end render software as well. It's a pretty interesting 3D strategy, I think. The software is just BARELY getting started as an Alpha version, and will go into BETA maybe later this month, but DAZ hasn't stated this officially yet.