'it should also be pointed out that a merchant rarely uses only their own products to create the ad' Well, I must be the exception to the rule. I use NOTHING but what comes with the product. And that includes the lighting. Having said that, a lot depends on what it is you're selling. If it's a skin texture or character, you may want to add appropriate things to the scene. But there's no excuse for using someone else's lighting AND NOT TELLING US. A lot of people aren't good with lights, so it's fine to use other lighting if you have to... just let me know you did it! I would add one more thing to rreynolds's list - Whatever you do to the image, STATE CLEARLY on the page what you've done!! If you use someone else's product, fine. Just tell us you did it. If the lighting's not yours, 'fess up before I buy the product. Add any damn thing you want to the scene, as long as it's plainly stated that it's not included in the product. mac