There is a pretty strong rule about no postwork in the marketplace advertising. Very little of the ads you see in the marketplace are unobtainable but it does require an understanding of the program and a desire to learn more of it.
I simply disagree that a merchant should be required to 'make it easy'. But if you think about it, the characters you can buy here do make it easier. If you own V3 you can likely achieve the same type of character on your own. Mat's now don't require you to manually apply the textures. There are tons of light sets available, many free. Same with poses. Anyone new to posing can download just about any pose from Schlabbers sets. All free. If anything, poser is getting too easy. :)

...... Kendra