Actually, you are allowed to have the same or similar names, as long as you are in different businesses. Remember when the stock price of Juno, a glass company, shot through the roof when clueless day traders mistook them for Juno, the company that was offering free e-mail? And not too long ago, a small, mom-and-pop "marital aids" store called Victor's Secret went all the way to the mat against Victoria's Secret...and won. The court ruled that they were in different businesses and would not be confused. No harm, no foul. I think that applies here, too.