"Yes, because with a database this size it would probably take a full-time person just to go through and keep it up to date..."

From a technical standpoint, you could have the database do it on it's own at scheduled times by various means; not so much as requiring any human intervention at all once the code is in place. In fact, it would be less resource-intensive than running the Marketplace or the Forums.

However, a step forward is a step forward.