Also think about what "style" you want to be known for. I like to get to know a reviewer. After a while, I can see a movie and think "So-and-so is going to nail this turkey", or "So-and-so probably broke down crying while watching this scene". I like personal, if it doesn't interfere with my ability to judge the facts. Often, I can even think after a review "I'd like this movie/game, even though this reviewer didn't".