I like them both. I get story ideas more often from movies than from books, I think because translating things from one media to another is a way for me to absorb and change it and make it my own. If I see something I really like in a book, it's harder for me to use it in a different book without copying, than it is when I see something I really like in a movie. But although i like them both, I do think they are different. I think pictures are a faster media, as they dial directly into the brain without going through the linguistic centers first, but that words are a more flexible media, and mostly because of that same translation process, words are more intimate. People are much more prone to talk about books that changed their lives, than they are to talk about paintings that changed their lives. :) For really good attention grabbing effect, you generally want words AND pictures. Ask the advertising industry. Ask newspaper editors. Ask people who do magazines. Both is better. :)