Forum: Poser - OFFICIAL


Subject: Daz's product renders as free clip art at ScreamDesign

Barbarellany opened this issue on Mar 27, 2004 ยท 97 posts


SKondris posted Tue, 30 March 2004 at 10:28 AM

The argument brought up about users being trained to only search for free things and never make a purchase is the same one that often rages in business surrounding the idea of sample marketing at all. The simple fact that DAZ gives away a free model each week, which is worth quite a bit more than a single image, no matter how simple of a model it is, means that DAZ is satisfying the needs of many thousands of people and taking away their need to place a purchase. We have thousands of emails from people that have registered to get our weekly freebies but that have never once placed a purchase on our store. So, why do we offer it at all? Because the positive outways the negative for us here. And it's the same with many other proven marketing strategies. There are people that will never place purchases no matter what they do or do not track down for free, just like there are people that will never pay for software but only look for cracks. But, again you take reasonable measures to make sure such things are protected without hurting your paying customers and you just know that you need to produce an extra 10% to cover the losses inherent to your industry. We'll be launching the clip-art category soon and we'll be clear in our communication with the Screamdesign customers about where they can take images and where they cannot and the legal ramifications if they don't follow the guidelines set forth. Steve Kondris DAZ Productions, Inc.