Another tip/trick is to make some sort of add-on for your product and put that in free stuff. Hard to do if it's a texture, I know, but in most other cases it will work fine. It's a bit hard to know what is possible without knowing the product :o) but I DO know what you mean about someone beating you to a release of something you thought you were the only one that had thought of. I'll also say Release it anyway!

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You just can't put the words "Poserites" and "happy" in the same sentence - didn't you know that? LaurieA
  Using Poser since 2002. Currently at Version 11.1 - Win 10.