I agree on the hi-pricing structure on certain items...just too costly for the average user who requires the purchase of more than one item at any given time. Of course, as pointed out a lot of this has to do with the profit margin needed to make it worthwhile. The watchword here is competitive shopping. I have seen instances where a lot of items are available at other sites at lower cost than the Renderosity store...due to other sites allowing the merchant to keep a bigger cut of the profit. A few merchants in the past have even discovered selling at their own site has helped pay the extra bandwidth and still give them a marginal profit. [Probably this is in regard to unique items of a specific nature, and not items that the market is already flooded with...i.e., loin cloths, etc.]