It is a negative thing if a person also invests in an entire wardrobe and morphs, textures, etc. for a figure. Then they are held hostage to a vendor's income stream. Suppose that Vicky 4 base is free, but expires in 3 months? People buy 3 morph packs just to use her (sound familiar?), and 2-3 pose packs, $200 worth of clothes and hair... and in 3 months, they have to cough up more money or their entire investment in time, energy, and add-on products ALL goes down the drain, whether they have actually made a picture with Vicky 4 yet or not. They will resent it. They are being extorted. They will pay (for example) $20 to protect the $300 they have already spent, but they won't like it one teensy bit. When another 3 month's "payment due" notice flashes, they will grit their teeth. They might pay again. But at some point they will draw the line. People hold on to losing stocks because they hate to admit making an error, but eventually, they let go. If they have a half-dozen major figures, they might draw the line sooner. A few solid and well-heeled consumers who regularly throw out last year's model might not mind "leasing" for intervals. But this market? There is so much needed to build a scene that we have to build up our inventories of stuff and have to have it ready when we need it, even if it is months or years later. DAZ will determine through trial and error what the price point is for leasing, just like they've done with the Platinum Club. DAZ is being run by guys who understand profits and how to milk consumers. http://www.vmmg.net/ used to link to Bryan's page on making millions through marketing... but it looks like it finally embarrassed them: the link is broken. You can find his book at Amazon if you want to see how he thinks: "Million Dollar Computer Consultant", and Googling provides links to his articles. Among his recommendations is to regularly weed out the bottom 10-15% of clients, probably those who can't afford to keep up with regular milking. Time-limited content is just one more example of how to establish a cash flow. And since it has already been programmed into the software and into the newly-formatted content for that software, the hook has been set. In the mouth of the consumer. Carolly