The site has too much to offer for them to stay away for very long. How many things here are exclusive to this site? A bit of merchandise maybe, but there are several competitive sites in that regard. Expertise in the forums? No monopoly on that either. Number of "active members?" Roughly half of those haven't been here in the last month, and of the ones who come often, how many actually participate in the forums and/or buy stuff? When you're looking through the forums, how many times do you see a name you haven't seen before?