I think it's clear at this point that for a low end "commodity" figure rendering app, the business model is the shaving industry model. There you basically give the "razor" away and make a killing on selling the razor blades. In this market, you give away the rendering app and make a killing on selling the content. I think Curious Labs/Poser is on the verge of becoming irrelevant. Though many here on the message board do take advantage of many of the features of Poser, I think most users are only using it to access DAZ's content to make "simple" images and animations. They don't care too much about nodes, ray tracing, or the face room. The lure isn't Poser - it's V3. Studio is not a cya move anymore, if it ever really was. DAZ will wrest this niche away from Curious Labs if Curious Labs does not focus more on the content market. All it will take is for V4 to be only usable in Studio and incompatible with Poser. And if you don't think DAZ would do something like that, I've got some swamp land in Arizona to sell you. It's in their best interests to control this niche from top to bottom. They'll sell you Studio for $50 a pop, all the while making $100's on selling you their figures and the accessories. Going all in on just a basic V3 setup (figure, morphs, texture, hair, clothing) costs at least $100. Heck they'll probably give studio away to platinum club members, or anyone who buys X amount of content - oh wait, they already are. DAZ could be aping MS, but CL will not have the luxury of becomming an Apple clone in this scenario. At that point the party's over for CL - sure there will be die hards that still will use it and make things for it (for a while), but the money will have moved. There won't be a split, Studio will replace Poser - unless CL starts creating/brokering high quality non DAZ content. This is not an if, it's a when. Unzipped