Well, right now AMD is a leader because Intel is using AMD 64 instruction set (and hence Win64 will run on both A64 and P64). So while Dell and others might not want to embrace or sell AMD A64s, they will just have to sell them anyway under the Intel brand name. As Intel and AMD move to 64bits, I'm sure D|S and Poser will follow or get left in the dust. As for AMD, believe it or not, now's a good time to start working on A128-64-32. Why? Well, by the time they get around to it (seeing that it might take years to develope), there might be a Windows128 OS ready. All you really need are 128bit extensions to crunch, move or manipulate data faster. It's not a far fetch idea... the Playstation 2 uses a 128bit CPU if I'm not mistaken.