LillianH opened this issue on May 26, 2004 ยท 78 posts
LillianH posted Sun, 30 May 2004 at 9:07 PM
Hi Caly, I would have normally agreed with you, except as odd as this may sound, not everyone wants customizable colors in the Marketplace. On the community side I think we all agree, customizable colors are a great feature and are here to stay. However, it proved not to be so great in the Marketplace. After that was implemented (about 2 years ago) there have been a number of requests from Merchants to change it back. There were issues with buyers not being able to properly view graphics, or colored text depending on the member's settings. It greatly limited the ability of Merchants to be creative with the backgrounds and texts of their promo images and thumbnails. They had no idea what color combinations their products would be viewed with. They could no longer integrate the background color to create 3D illusions and transparent overlays, etc. The Merchants are an important part of the site (go figure, the money keeps the site running). They have a vested interest in it. Their requests, of course, weighed heavily in that decision. Additionally, I have not seen any another e-commerce site that allows people to customize the colors in it's Marketplace. When we reviewed the request and found 83% of the buyers already use the default off-white background anyway, it made sense to make the adjustment as part of the "Makeover". The customized color settings are still available within the community. But, the Marketplace now has it's own unique feel and style. Best wishes, LillianH Renderosity Marketing & Promotions PS. I hear you Bonni. While we did quite a bit of testing prior to launch, it was obviously not of the magnitude necessary to gauge the overall effect properly. Based on this experience, we are taking steps to correct that with future changes. Point well taken.
Lillian Hawkins
Marketing Manager
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