Waldo,

Yes you can. Grows supports two mapping modes. In the first it takes on the UV coordinates of where the strand starts on the base object. In the second, the UV coordinates go along and around the strand. Here's a test movie I did while working on the mapped strands.

http://www.digitalcarversguild.com/linked/fluffy.mov

It's relatively few flat strands with a transparency map, color map, and just a slight bit of glow. The strands momentum is simulated by animating the gravity settings.

Regards,
Eric Winemiller
Digital Carvers Guild
3D plug-ins for Carrara
http://digitalcarversguild.com

Eric Winemiller
Digital Carvers Guild
Carrara and LightWave plug-ins