I think the reasons are pretty clear...they are (not in order of importance).... 1)PaintShopPro is listed under JASC,and we can't be outdone by that little want-to-be. 2)Adobe paid alot of money for the advertising. 3)Not to confuse people with that "other" Photoshop. 4)Starting the name with the letter "A" puts it at the top of the drop down list...which makes it much easier for retrocity to find this place.