I don't know if they realize that. Or even if all players feel the way you are. I know the reason I got The Sims was because I wanted to make images of human characters looking and acting like I wanted them to. But it was frustrating, since the Sims characters have minds of their own. Once I found Poser, The Sims started gathering dust. A lot of Sims fans, I suspect, would prefer Poser if they knew about it. And there are likely lots of Sims players who'd love to be able to write "scripts" for their characters to follow. (In fact, the new Activision game, "The Movies," allows you to do something like that.)

Then there's the online version of the game, where you really are dealing with other human beings through your Sims avatars. I don't know if it would be technically possible to type in dialogue and have your character say it in real time, but that might be what they're aiming for.

In any case, if they could get into something like The Sims (with or without Mimic), can you imagine the market there would be? The number of Sims users dwarfs the number of Poser users. They may not be willing to spend as much per item as Poser users, but they'd make it up in volume, selling clothes, hair, props, etc., to all those rabid Sims fans.