My in-laws are all named Valdez, so I know the point you speak to. One of the things I dislike about broad statistical analysis based on ethnocentric elements is that it segments a group based on an assumption that the sub-culture dominates the metaculture -- that's bad sociology. It's also why I'm not teaching it somewhere -- seems bad sociology pays better most of the time. Fundamental tenet: sociology cannot predict what an individual will do. Nor are statistics a good way to live your life. And, most important of all, you said it wonderfully: ..."the fact that the marketing machine is large and effective doesn't mean it right or good for us...". and for which we can all be very thankful :) Thanks again for responding. :)

thou and I, my friend, can, in the most flunkey world, make, each of us, one non-flunkey, one hero, if we like: that will be two heroes to begin with. (Carlyle)