Like wabe I go back to the pioneer days of PCs; and like him I know you can always spot pioneers by the arrows in their backs. Your online market may be more limited than you think if you intend to subsidize your investment to any extent. In addition to just finding clients you'll find yourself dealing with contracts with tricky clauses, performance bonds, corporate licensing, and a whole plethora of things you didn't expect that cost you more money. Just as we meshers have learned that selling to Poser folks at Poser prices is more effective than the few who'll buy at TurboSquid, I believe you'll find the much fewer who animate a hard market when so many potential clients are already doing such in-house. ..As you'll likely find less time to do your own thing, I'd scale back to what works for your own needs and enjoy the ride. If you still want to make some cash from it, work on 'proof' reels (or keyframe stills) and get local companies to buy your stuff to use in local tv ads etc..