"As hopefully most of you realize, while Poser and DAZ can go on making high-rez models and software that renders pretty pictures, it is NOT a major marketplace like the massive appeal that something like the SIMS or other new impressive game producers are now creating and delivering." Veritas777, Did you even READ ynsaen's post? Or mine before that: Myst IV was created mostly in MAX, with the Vray renderer to produce the highest quality results before being transferred to the game. There's always going to be a need for programs that do "pretty pictures". This discussion was already made at length recently on CGtalk.com amongst professionals who WORK in the industry, and the concensus was that YES, eventually games will be able to produce the kind of photorealism you can achieve in most high end renderers today (and I include Firefly in there too), but it's not going to be here for a relatively long time, and won't be possible without the programs we have out there today that allow the game makers to do the things they do. The movie you gave as an example above is very good, but as ynsaen pointed out, they're using V2 and the hair was made in MAYA. So how exactly would DAZ lose their market share if their CURRENT figures are being used in this process already? I see your point on the market being a big one, but there's also a huge market for making "pretty pictures" (your words) as well... MOVIES are nothing more than a series of still images, and the demand for CG composite shots and FX in the movie industry is very big right now, and only getting bigger. The same for music videos, etc. where DAZ figures have already been used.

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Tools :  3dsmax 2015, Daz Studio 4.6, PoserPro 2012, Blender v2.74

System: Pentium QuadCore i7, under Win 8, GeForce GTX 780 / 2GB GPU.