Hi Ardiva, thank you. It is a book (PDF format) - 90 pages, plus several supplemental PDF's, and it does include a few software utilities. :) Among the topics covered in Vol I: marketing, advertising (and the differences between the two), pricing strategies, branding. Also covered in Vol. I are customer service, marketing goals, overview of the markets, and interviews with merchants and brokers in our community. some really great interviews inside with several top merchants! The entire course, in three volumes, spans 22 chapters plus workshops, software, access to other free utilities on my site, and the first 20 buyers will receive a free marketing plan kit (contains step by step tutorial and forms for creating your marketing plan). i'll be posting more announcements on later Volumes after I've released Volume I. I'm really excited to bring this wealth of information to the community!