Hi Dizzie, Heh heh. :) If your methods are working - then it IS worth something, I'd think! :D All of the materials besides the merchant interviews were written by me. I've been involved in marketing in one way or another since the late 80's, first in the music business, later having owned several of my own businesses over the years, both online and offline. (I make a living with my web sites and online sales, btw, working here from my home studio.) The book is most helpful to the new merchant, but is also in-depth enough to be used by someone with experience. Marketing is so much more than just slapping up a banner and putting products into the MP. It is also more than just advertising. The top merchants will tell you that even the best product cannot survive without some form of promotion. Basically the course explains what, exactly, the various components of marketing are and why they're important in the overall marketing mix. It also covers many things that factor into pricing, and there is a complete breakdown and analysis of the components of a "brand", and shows you how to create your brand. I also share many techniques that have worked for me in advertising, getting site traffic, email marketing, etc., and the finer points of customer service, customer privacy, etc. The second volume covers email marketing, e-commerce, and what all is involved with setting up your own store online. For the folks who have never done that before, I'm hoping to help them avoid some of the time, hassle, and expense - running a site that sells products is not - if done right - for the faint of heart. There's a lot to know, and a lot to do; hopefully I can save someone, somewhere, from some of the hard lessons I learned with my first web business. I'm pretty much covering what all I've learned, and what has been working for me - I hope the information will help anyone interested in new ways to market. Hang tight for the TOC - it will be up shortly... :D --Donnie