Hi chromafolio, understand totally. This is definitely the type of product that many folks would understandably be wary of. I'm not touting this as a way to make Poser merchants "instant millionaires". It's not "one of those" marketing hype books. It is designed to offer real and practical applications and information. Of course I don't know everything about marketing - but I do know a lot about it. My credentials? I've been doing marketing since the late 80's, first with my own bands and music cd's, then a small record label, a publishing company, and then a graphics business doing cd layouts for bands. Finally my own studio and several online businesses around 1995. All I can say is that my strategies do work for me, and I make a good living with them - if they didn't, my mortgage and bills would not get paid. I don't have a day job; don't need one. I am blessed to be able to get up in the morning (or afternoon, if I want), walk into my studio, and do what I love. It's a great feeling! You probably wouldn't know my products unless you have a need for soundtracks or sound effects - I actually practice my own advice and go after the niche markets. :) I sell the Posertrax line of music and sounds for animators and filmmakers. My Renderosity sales are actually a small market for me - less than 10% of my total online income, but they do sell very well here. Considering it's a graphics community, it surprises me that they do! :) I've been selling online since the 90's, way before this was even called Renderosity. Anyway, I hope that didn't come out the wrong way. :) Just wanted to say that I do know what I'm talking about. I do hope that folks can learn from my experiences, and like any product, there will be merchants who find it useful and merchants who won't.