On the sample... Which chapter of these two would you prefer...? Chapter 5: Pricing Pricing Considerations Pricing Objectives Factors that Determine Pricing I Market Conditions Cost of Production Delivery Method Factors that Determine Pricing II Existing Price Points Competitors' Pricing Advertising Campaigns Pricing Models Penetration Pricing Premium Pricing Loss Leaders Pricing Strategies Odd Pricing & Psychological Effects Bundle Pricing Splitting a Product Discounts & Sale Pricing Upgrade Pricing Chapter 6: Advertising The Basics of Advertising Why People Buy Common Characteristics in All Types of Advertising Types of Advertising Classified Ads Banner Ads Display & Print Advertising Pay-per-Click Advertising Writing Ads How to Write Ads that Pull Use Action Words The Power of "Free" The Structure of an Ad Including Your Contact Information How to Advertise Advertise In the Right Places Free Advertising Do's & Don'ts Testing, 1-2-3 Success Tips