romanceworks opened this issue on Aug 11, 2004 ยท 69 posts
hauksdottir posted Fri, 13 August 2004 at 10:49 AM
Let's see... Some markers in a marshy borderland? I'm going to try to use hypotheticals so as to not embarrass any particular merchant. Apologies in advance for framing this in the negative, but some of you may feel that this is akin to an IRS audit, and you want to avoid examination. If you don't want your image moved to Product Showcase, try to avoid doing the following, because they act like flags, to trigger a closer look: 1) Avoid titling the image the name of the product. If the title is "Cricket" and the image is of woman wearing a texture called "cricket", it will appear to be an ad for the product even before the thumbnail is clicked. If this is a work of art, you must have had a reason to put the time into the image. Who is she? What is she? What is she doing? Just about anything but the name of the product will help viewer interest (and keep that flag from triggering). 2) Avoid showing the same product from different POVs, and doing it several days running. Monday: "Cricket - Face", Tuesday; "Cricket - Front", Wednesday: "Cricket - Back", Thursday: "Cricket in Green Light", Friday "Cricket - Feet".... By the time we see the toenail polish, we've seen a lot of Cricket. You may indeed be proud of all your hard work getting the texture seams to match (I've tried it, it's a tough job), but that is what Product Showcase is for: SHOWCASING the product. The repetition is like being bombarded with the same ad on the radio... it might even have music in it, but it isn't a song. 3) Avoid writing ad copy. We already know that you are a merchant (it says STORE right under the image). However, if the write-up uses the catch phrases "Soon in the Marketplace!" "Introductory Sale!!!" or even has a direct link to that product page "Check her out ... Click HERE", it reads like an ad. Saying "We are proud to introduce Angelique" is borderline, saying "Angelique - The Wings You Have Waited For - available NOW!!!" is marketing hype. 4) Avoid describing the contents of the package in detail. If we are looking at, say, a spaceship interior with reptilian alien inserted for scale, do we need to know that the package contains 6 rooms, 4 interchangeble corridors, and preset lights and cameras? If we really really really want to know how many rooms are in the package, we can click on your STORE link right under the image. 5) Avoid large product symbols on the thumbnail or art if possible. Sorry, but product and merchant branding does indeed trigger a flag. If I look at the thumbnail and all I see is the store brand, it is like clicking on the S for Safeway. (In another thread on thumbnails, it was mentioned that large signatures and brands were a turn-off anyway... if viewers don't click on your image, you lose the opportunity to show off what you have created... whether it is an ad or not.) 6) Avoid images showing just the product. A simple background made with a filter or two is probably not enough, depending upon genre. Pin-ups seem to feature scantily-clad backgrounds, though. ;^) If you are selling a spellbook, and the only thing in the image is a close-up of the spellbook... well, that looks like an ad. If the book is spotlighted in a wizard's chamber with nubile figure arising from the pages and a couple of glowy bits, maybe the viewer will think "I want a book like that, too!", but it will look more like art featuring the product and less like an ad for the product. 7) Avoid having the beta-testers or collaborators rave about the product, especially with the same words pointing out the same features. This might be difficult, but ad copy reads like ad copy whether it is by the person who made the dress or the person who made the texture on the dress. We have seen linked names often enough, that we might not know if someone really is a sister, lover, or business partner... but we do know that it isn't an arm's length relationship. I hope that this helps a bit, and will be glad to clarify my reasoning further. Carolly