It isn't a brand new process, but the costs are becoming very inexpesive to start. Basically what it does, is take dye and transfer into your blank. Such as a mousepad or a coffeemug or many other things. The resulting dye transfer is a permanent transfer. It won't wash off, is scratch resistant etc. People are using it in amazing ways :) Anything from things you would expect like mugs and mousepads to coating sides of a computer case and printing pictures on it :) Come on over to the website, I think you will get a grasp of it. I would love to hear from someone that has no experience in this process. Feedback on if our articles are understandable to the lay person would be great, we want this to be as approachable as possible to someone that has never experienced it before. Noel http://www.dyesubbers.com