yeah...believe me, if companies could pay the $70 for a copy of Bryce 5 and get out of it what they need to, then they would. But they cant. There is justification for the price tag of the high end programs. If Bryce was as powerful as the "big boys" for $70, Bryce would OWN the entire industry, but the fact is it is NOT as powerful in far more aspects than just the rendering engine. "But Bryce HAS been used in production before. Mostly for games and some movie background mat renderings. I don't recall specifically what movies, but the famed MYST original game used Bryce for all it's "cinematic" scenes." You are 100% correct. But this was around 13 or so years ago (not sure about its release date). Im talking by todays standards. For example, 3ds Max, which as most of you know is a very powerful program, is losing ground to Maya in the industry. As of a couple of years ago, Max had a real good toehole on the gaming industry, but has started to lose that due to the power of the poly modeling tools available in Maya. My point is, that even a powerful program like Max is falling behind. Just shows how competitive the game/film/etc industry is. But ill second what Maxxxmodelz said, its all in what you need it to do.