Well actually. one of the nice features of Shade 7 pro is the room creator plugin. great for fast architecture modeling. put in windows walls and doors, set some paramiters and hit extrude and from a flat 2d you have a 3d room model. for the price it has some really nice features that LE and Standard do not. If I had the money I would have bought Pro, only had enough for Standard, but least I can upgrade. BTW Rhino is ONLY a modeler, to really take advantage ya would need Flamingo render and that is a very high price for the average user. Shade Pro is cheaper and has a lot of tools for the price. I already know 3 poser users that have bought Shade 7 Pro, so, they have sold more than 2 copies.