China & places like it, where copyright has been pretty much a foreign concept are a big problem. They're being pressured by the US and other countries. As capitalism and private property grow there and the government wants a bigger share of the world economic pie, they'll be forced to reform. The counterfeit Nike's, Rolex's, Hollywood films and copies of Windows XP won't stop but Microsoft and others would be happy just to stop the big mafia style operations. Now, they're going to start marketing a cheap, slightly cut down version of XP in certain Asian countries as another tactic -every bit helps I suppose. For the individual, you're probably absolutely right, that you're better off devoting your time to other techniques. Rather than the emphasis on marketing though, I'd say perhaps invest in service and support for paying customers. Someone once before mentioned the idea os some kind of co-op or consortium. That might be the only practical way for small operations to have any clout against piracy. With enough members, you could at least pay a lawyer to send out cease and desist letters and share the tedious task of monitoring sites and tracking people down.

"Democracy is a pathetic belief in the collective wisdom of individual ignorance." - H. L. Mencken