I think they made it too complicated. A lot of people didn't understand the offer. Five different packages, voucher or coupon, etc. Non-PC members have little experience with vouchers, and didn't understand about original vs. brokered products. The coupons they first issued, that were good on one purchase only, really annoyed people. And they didn't tell everyone what to me is a major selling point: that P5-optimized versions of the content would be included.

DAZ really ought to hire a marketing pro. Their half-baked promotions often alienate as many people as they attract. :-/