I think the complications, and the changes were all in good response to customer feedback.

The changes may have been, but the complications were all their own doing. That PDF used "voucher" and "coupon" interchangeably. Then Bryan announced it was being changed from a voucher to a coupon, before anyone even complained. (Then changed it back.)

I mean, they call it a "Starter Bundle," and say it's aimed mainly at beginners...but what beginner will be able to untangle the offer and really understand it? PC vs. non-PC, voucher vs. coupon, upgrade or not, etc. Never mind what lo-res figures really are. A lot of people who have been buying from DAZ for years couldn't figure it all out.