look at this price comparison: Vue 4 Pro - 419 which does not include UK VAT. Cinema 4D - 499 including VAT. This is the price for Cinema 4D Basic but it's still a powerful application for the money. I've tried Cinema 4D and I've tried Lightwave and 3D Max. I think Cinema 4D is much easier to use and much better value and clearly has a lot of ongoing development which is fast making it a superb application. I know most people in this forum will be using Vue and will love it and defend it and I like it as well but I'm questioning Eon's marketing. Yes the Vue basic is cheap but where does it leave you when you want to grow as a 3D artist? Eon are asking me to pay a lot for this upgrade but for something that still limits me to a large degree. As for Mojoworld I know the skies the limit as far as that program can go in terms of procedural fractal generation. Mojoworld is currently selling for $99!