flashy things all over the place = feeling of cheap and amateurish thing is.. it's supposed to tell ppl how to get to the marketplace. there's the top link, the shopping cart link, Sale Items link, Store link (2), new products link plus the top banners. thats 5 ways to get to the marketplace already. do we really need another link that flashes and bogs down the site loading speed? or do we need to take a step back and wonder why we're making it so complex a site?