I agree John- I think E-on's out to take on MAX, Lightwave and Maya- not all in one big bite in the next release of Vue Pro- but I think they envision Vue Pro as offering "Big Boy" features at Mid-Level pricing. Someone was eventually going to do it- and I think E-on's headed that way. And yes- it will be interesting to see what E-on plans to sell in their new on-line store- maybe "Instant Animation" VOB's?