On a monitor, nothing can be brighter that the lightest colour it can reproduce. Compared to the light of a flash, or the sun, this is nothing. Yet it is that range of light intensity that enhances objects in real life. This is why scientists developed a technique to be able to add "act-as-if" intensity to the lightness of an image so that it becomes more natural. This is called an image with a higher dynamic range, or HDRI image. These images can be used in certain software to enhance its dynamic range. Unfortunately not all software can make use of this technique.

I have tried prudent planning long enough. From now I'll be mad. (Rumi)