The extra steps mean more hassle for the customers, but if it's something they want, that's the only way to get it. You might need to provide a bit more user support as a result. I've had people download freebies from my site without realising that they needed to own something else to make it work. The text is clear enough, but not everyone reads English that well. By the way, Maz allows Objaction Mover to be used only for non-commercial applications, so if there's something in the marketplace that needs it, he'd probably like to know. :)