The euro is around $ 1.20 - $ 1.25 the laste months. So $379 should translate to 315 to 303,20. That is a huge difference indeed. I would be very interested to know. But I think taxes (import taxes on software), may a back office that is more expensive and transport costs (including planes to get over the Big Puddle) that are higher could add to the price. In The Netherlands, where I live, a Levi's 501 is 150.00 I bought some in New York for $ 45.00. So a price difference between articles that are produced in the US and sold in Europe is not unique...