I can recall when the only Victoria rival was Dina. Some people had high hopes for Dina as a "Victoria killer". I never understood why. Well, Victoria did much more than merely hold her own in the marketplace. She dominated. And she continues to dominate. Until someone comes out with something that's demonstrably better.<< Hmmm ... there is still one factor that plays into this game that hasn't been mentioned. New figures can be great, in fact, some can even better than what is already out there. But the plain truth is that if they don't get the same kind of support that Victoria gets, they won't grow in popularity. That is PART of why the DAZ figures are so successful. They are very good models, very versatile, and very real-looking. But a LOT of the reason that they are popular is because they also have a heck of a lot of support from the community.