Well, a lot of hype is built up around 3rd party figures like Elle and Maximus (which was never released). People saying they want to make content for them and then when the figures are out the customer base expected them to be compatible with the DAZ figures. To date, the only free stuff for Elle is a hat by Neftis and some keds by odeathoflife. The marketplace I think only has 1 item for sale for her here. The DAZ figures are successful because of their versatility so you will see products and free stuff for them. But you will also see free stuff for the Sixus figures and Maya Doll which were generously given away as freebies. Any toon character, free or not, will have tons of free stuff as well. I think a lot of it comes down to people expecting figure developers like Dacort, Moebius, Neftis, and Anton to provide all of the content for their figures. And that's a bit unrealistic. So for all you potential 3rd party figure creators, you want to have sufficient people beta testing the figure and providing content that it will make an impact upon release...