Is it the way it's put together or marketed that's the problem? I'd say both. By putting the pieces together, the odds of someone using them as a set are much greater. If that puts someone at risk for infringing on Square's IP, then it's the responsibility of the content provider to make that known. It's not a copyright violation to sell the oufit I don't think. The big problem is when someone uses the items commercially and Square says, "we didn't give permission to use Paine in a commercial/advert."