Chicken breeders and lubricant makers don't make the bulk of their money selling the rights to use their trademarks. Although, in both cases, they usually have agreements. (and sorry, I'm just tired and very cranky, lol)

thou and I, my friend, can, in the most flunkey world, make, each of us, one non-flunkey, one hero, if we like: that will be two heroes to begin with. (Carlyle)